There is a boom in fakery. The Internet is a perfect breeding ground for hogwash and deception. This pursuit is becoming a dark art form all in its own right with massive covert marketing drives making you think you want to buy something because someone named joe90 posted positively about it on a forum. The fact is that joe90 is one of thousands of fake accounts managed by a large company that wants to sell more stuff.

So running websites and publishing comments from others can be tricky. If you google your malaise the chances are some website will tell you your head is about to fall off, and cheap Viagra is the perfect cure. If you had engaged your fuzzy brain before engaging Google you may have remembered those three glasses of port you drank before bed. Google cannot cure a hangover, only time will take care of that (although don’t listen to me, after all I am just ...