I really like the concept of making wine more accessible and convenient. For example I always have the same issues keeping wine fresh in opening a nice bottle at the start of the week, and maybe only drinking on average 125 ml per night (a small glass). You either have to trust quirky gadgets that suck the air out or blow inert gas in, buy the very limited expensive half bottles, or simply drink more. Packaging inventions like this push the boundaries, and perhaps change the idea of wine as just being some pompous drink in a stuffy bottle with a label that requires you to be a multilingual code breaker.

So I was pleased when ...